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Google Analytics, Facebook Custom Audience, and GDPR – is it possible to harmonise them?

Nowadays, most companies rely on Google Analytics and Facebook Custom Audiences when taking out an ad. These online marketing tools allow them to target the audience of digital advertisements more accurately in order to increase impact and reduce costs. However, the use of data-driven marketing tools also requires companies to measure up their privacy and data protection standards in respect of the European Union’s General Data Protection Regulation (GDPR).
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What must the legal start-up sales package look like?

Most start-ups eventually reach the point, where the personal funds of the owners and the funds generated from the company’s business are not enough for the start-up to continue its strong development. Thus, a necessity to involve other financing sources arises at that moment, e.g. in a form of attracting a professional investor.
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