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Google Analytics, Facebook Custom Audience, and GDPR – is it possible to harmonise them?

Nowadays, most companies rely on Google Analytics and Facebook Custom Audiences when taking out an ad. These online marketing tools allow them to target the audience of digital advertisements more accurately in order to increase impact and reduce costs. However, the use of data-driven marketing tools also requires companies to measure up their privacy and data protection standards in respect of the European Union’s General Data Protection Regulation (GDPR).
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GDPR in the light of no-deal Brexit

GDPR entered into force on May 25, 2018. The Brexit saga is significantly older, but regardless of the preceding, the future is confusing for international and cross-border operating businesses. On the one hand, the UK was an EU member state during the development and enforcement of the GDPR and London has participated in drawing up the European data protection rules.
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What is GDPR and how does it affect you?

As of 25th May 2018, the European Parliament’s General Data Protection Regulation (GDPR) will apply in all EU countries. The GDPR does not invalidate previous requirements regarding personal data processing, but adds additional rules and obligations. The aim of the GDPR is to ensure better protection of natural persons’ data by giving persons more control over their data. The GDPR applies to very many companies, which have data regarding natural persons (including clients, employees).
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