Generally, the first step in establishing a company, is registering the business name and then the domain, under which goods and services are offered. Before establishing a company, it is not reasonable to disclose the name as this might lead to the loss of the possibility to register the domain. To prevent problems, the best solution is to register the name of the domain as early as possible – definitely before any public announcements, press releases, or company registrations. A domain name’s functions largely resemble a trademark because it provides information, depicts heritage and has an advertising function.