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What must the legal start-up sales package look like?

Most start-ups eventually reach the point, where the personal funds of the owners and the funds generated from the company’s business are not enough for the start-up to continue its strong development. Thus, a necessity to involve other financing sources arises at that moment, e.g. in a form of attracting a professional investor.
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Are employee’s conversations on social media platforms binding?

The short answer is YES! Parties are free to choose the format of the agreement, as long as the transaction is not related to transfers of real estate, or the content of which does not fall under some other agreement, for which the legislator has intended a certain format (e.g. authorship agreement, transfer of shares not registered in EVK).
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